Lockdown is hard on many businesses but few are as hard hit as restaurants, bars and the event industry. So you can imagine the mood at Horecava, the largest Food & Beverage trade show in the Netherlands. Not only were they unable to organise the trade show in any physical…

“If you want something new, you have to stop doing something old.” Peter Drucker’s words ring true as a new decade begins and organizations are stuck with the same dilemma of how to balance incremental and radical change. …

The Fourth Industrial Revolution is blurring the lines between our physical, digital and biological worlds. Considering close to one billion people are yet to see the benefits of the second industrial revolution, such as access to electricity, the speed and scale of discovery in this new era is staggering. However…

Saturday night Dutch singer Duncan Laurence won the Eurovision Song Contest. 44 years after Ding-a-Dong, the Netherlands once again managed to bring forward a winning performance. On Sunday the discussion started on where in the Netherlands next year’s edition should take place and who should pay for it. …

What better time to put everything we have learned into practice than with our third post about shoppable video? In our first blog post, we established that e-commerce has entered the era of ‘digital experience shopping,’ in which consumers expect online browsing to be fun instead of functional. In the…

eCommerce has entered the era of “experience shopping,” in which consumers expect online shopping to offer an experience that prioritises fun over function. In response to this desire, an increasing number of brands are merging entertainment and online browsing using shoppable video solutions. …

Shoppable video is an exciting mix of entertainment and eCommerce. Pioneered by Chinese online giant Alibaba, it marks the beginning of a new era of eCommerce and provides opportunities for broadcasters, online retailers and brands all around the world. Over the last 25 years, eCommerce has been steadily developing. It…

Netflix and Youtube have proven that yes, there are sustainable business models for online video. However, their way of managing content works for a limited number of genres: Netflix is the master of long-form dramas and documentaries, while short-form vlogs are Youtube’s bread and butter content. Meanwhile, other genres and…