Jeroen Doucet – Medium

Jeroen Doucet
in
Livery Video

Start with Live Shopping in Three Easy Steps

Live video has exploded over the last few years, not only for video meetings but also for virtual conferences, product presentations and…

3 min readJun 29, 2022

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Start with Live Shopping in Three Easy Steps

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Jeroen Doucet
in
ExMachinaGroup

How hospitality trade fair Horecava created a live streaming experience with post-Covid strategic…

Lockdown is hard on many businesses but few are as hard hit as restaurants, bars and the event industry. So you can imagine the mood at…

5 min readMay 19, 2021

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How hospitality trade fair Horecava created a live streaming experience with post-Covid strategic…

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Jeroen Doucet
in
ExMachinaGroup

Creativity as a competitive advantage

“If you want something new, you have to stop doing something old.” Peter Drucker’s words ring true as a new decade begins and…

4 min readMar 11, 2020

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Creativity as a competitive advantage

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Jeroen Doucet
in
ExMachinaGroup

Building a resilient workforce for the Fourth Industrial Revolution

The Fourth Industrial Revolution is blurring the lines between our physical, digital and biological worlds. Considering close to one…

4 min readFeb 26, 2020

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Building a resilient workforce for the Fourth Industrial Revolution

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Jeroen Doucet
in
ExMachinaGroup

We’ve won the Eurovision Song Contest now let’s show the world how to innovate it

Saturday night Dutch singer Duncan Laurence won the Eurovision Song Contest. 44 years after Ding-a-Dong, the Netherlands once again…

5 min readMay 20, 2019

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We’ve won the Eurovision Song Contest now let’s show the world how to innovate it

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Jeroen Doucet
in
ExMachinaGroup

The 8 principles of Shoppable Video

What better time to put everything we have learned into practice than with our third post about shoppable video? In our first blog post, we…

8 min readSep 13, 2018

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The 8 principles of Shoppable Video

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Jeroen Doucet
in
ExMachinaGroup

Alibaba and Ted Baker, two case studies in shoppable video

eCommerce has entered the era of “experience shopping,” in which consumers expect online shopping to offer an experience that prioritises…

11 min readJul 25, 2018

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Alibaba and Ted Baker, two case studies in shoppable video

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Jeroen Doucet
in
ExMachinaGroup

How live interactive video drives the next phase of eCommerce

Shoppable video is an exciting mix of entertainment and eCommerce. Pioneered by Chinese online giant Alibaba, it marks the beginning of a…

7 min readJul 5, 2018

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How live interactive video drives the next phase of eCommerce

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Jeroen Doucet
in
ExMachinaGroup

Online video beyond Netflix and Youtube: live interactivity is the key

Netflix and Youtube have proven that yes, there are sustainable business models for online video. However, their way of managing content…

6 min readApr 4, 2018

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Online video beyond Netflix and Youtube: live interactivity is the key

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Jeroen Doucet

Jeroen Doucet

Innovating the medium formerly known as television. My day job is Chief Strategy Officer for ExMachinaGroup. Amsterdam based, but often in a hotel near you.

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